[makeitdouble]

> But are you really going to sit in the headset for 2 hours straight. It's physically... Biologically(?) Uncomfortable.

TBF sitting still in a dark room fixating in the same direction for 2 hours straight is also uncomfortable. Either the movie captures your attention and you bear with it, or you take breaks.

Keeping an headset on for hours is fine if you fit it properly (get used to it), and for the movie use case in particular you don't need to be sitting, which can make it way more comfortable that the traditional experience.

Now it's clearly for people who lust for something they don't have right now. If you're 100% happy with doing everything on your phone for instance, it won't be for you. Same way you wouldn't even care for a laptop or desktop computer I guess.

[drunx]

Fair enough. Though standing and watching a move is also possible. But also in VR/AR you can't have a movie night with a group of people. Though I'm not sure such things even happen anymore (movie nights with friends).

I do feel a certain level of "bigger" commitment when you are in VR/AR. The content follows you. The current way of consuming content is a bit more transactional and has clear boundaries. You want to see a reel - you got to do physical activity (pick up the phone, unlock, launch an app, scroll.. Etc.).

When content "follows you", delivered to you directly as any moment in time - I just have this itchy feeling that we become more dedicated to the consumption of that content. It's an ads dream world!

[makeitdouble]

Yes.

Thinking of it in levels of commitment sounds right to me, and IMHO most people will want the minimum commitment. The phone thing was something I've been thinking about a lot as we're getting better folding phones.

For instance less and less people care to look at photos on other supports, printing or checking them on a bigger screens now requires some dedication or special motivation. In that regard the Vision Pro's 3D photos feature makes for nice demos, but the number of people that will see it as something missing in their lives right now must be ridiculously low.

> It's an ads dream world!

Nah, they don't need that. My bank statements now have ads inserted between some of the lines, inside the app. Not checking my statements isn't an option and the shitty website won't save me, so I'm already cooked.