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by eichin
247 days ago
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Heh, I used to work for Nokia's Ovi - basically, gsuite for nokia phones (my group did map search) - the official explanation was "Ovi is Finnish for Door", the internal joke was "Ovi is Hungarian for Kindergarten". I couldn't find any backstory about the name here, though. |
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I was in a few of the early meetings on the Helsinki site where I overheard some executives expressing their intention to go after Google. These people had some balls. No clue whatsoever unfortunately. But it was the right kind of ballsy move that Nokia could have pulled off with a bit more vision.
The name was more or less a LOL WHUT?! kind of thing and it flopped horribly with consumers. But still there was some nice stuff in there that wasn't half bad. It's just that the whole branding and rudderless direction doomed it. And of course it was all tied to a failing device software strategy. So when that failed the rest failed as well. I'm not even sure when they pulled the plug on OVI exactly. It was such a non event in the grand scheme of things (mass layoffs, sale of the phone division to MS and subsequent closure, etc.) Must have been around 2013ish I would say. I was gone by then.