[mattgreenrocks]

Nothing against sports fans, but your comment made me wonder if all the grocery stores hopping on the “game day” wave for advertising campaigns are doing so bc their data shows that sports fans are easier to sell to.

[bombcar]

They’re certainly (stereotypically) much less likely to know the “normal” price for something than their (stereotypically) wives do.

So, yes, way easier to sell to.