[mrguyorama]

Right, Google definitely isn't helping themselves IMO,

but the reasons search got hard was that it became profitable to become the "winner" of a search query. It's a hostile market that works to actively undermine you.

AI absolutely will have the same problem if it "takes over" except the websites that win and get your views will not look like blogspam, they will look like (and be) the result of adversarial machine learning.