[seiji]

Millions of people have a significant investment in iTunes media. They don't understand DRM-vs-not. They don't understand sideloading or frontloading or rearloading. They just want to plug-n-go.

Pick some well off high school nearby and ask kids how often they buy something on iTunes. You'll cry when a large portion of them say multiple times per week. You'll go catatonic when they mention regularly spending over $100 per month.

We are not the target demo for these devices--normal people are.

[Tichy]

Sure, it works, I was just questioning the "most advanced" aspect of it.

[seiji]

It's PR. If it isn't blatantly superlative then it isn't worth pushing. Ever notice how every episode of every tv show is "The best episode yet" or "The most exciting season finale ever" or "The most suspenseful reveal you've ever seen?"

The past is the past, you are now, and you are the best most amazing super duper thing ever conceived by person kind for the benefit of the universe and our personal profit. dattebayo.

[polshaw]

>ask kids how often they buy something on iTunes. You'll cry when a large portion of them say multiple times per week

[citation needed]

[sbuk]

Petty. There has been a lot of hyperbole from both sides, but to demand a citation for the success of the iTunes platform is wilfully ingnoring the obvious.

[OhArgh]

I wonder how long this will last though. I agree the average user here is not the target market and people just want something that works, but surely services like Spotify are making inroads here.