[yourusername]

> What can explain that?

Looks. I'm not joking. The market is aimed at people with a fish bowl PC case that care about having a cooler with a appealing design, a interesting PCB colour and the flashiest RGB. Some may have a bit better cooling but the price for that is also likely marked up several times considering a full dual tower CPU cooler costs $35.

[vladvasiliu]

I was thinking about cooling, but basically they all have either two or three fans, and among those they look the same to my admittedly untrained eye.

[yourusername]

The manufacturer can use better fans that move more air and stay more silent. They can design a better vapor chamber, lay out the PCB in a way that VRMs and RAM gets more cooling. But still all that stuff should not account for more than $30-50 markup.

[xethos]

Hey, c'mon now - some of that is flooding the market so hard that it's ~8:1 nVidia:AMD on store shelves, letting nVidia be the default that consumers will pay for. That's without touching on marketing or the stock price (as under-informed consumers conflate it with performance, thinking "If it wasn't better, the stock would be closer to AMD").