[gethly]

OK Cupid was the best in its approach to match people based on how they answer various questions. The problem here is that every dating web/app always turns into Instagram anyway because digital "dating" is all about looks and nothing else.

Another problem with OKC approach is that you will run out of people you match with pretty quickly. This is why people still use Tinder, even after they liked everyone on the app - there are always more people profiles to go through.

So the business aspect for something meaningful if very limited.