[photonthug]

It's actually kinda noteworthy that corporations don't talk like this (yet). Masks are off lately in political discourse, where we're all in on crass flexing on the powerless, the othering, cruelty, humiliation. How long before CEOs are openly talking about workers in the same ways that certain politicians talk about ${out_group}? If you're b2b with nothing consumer-facing to boycott, may as well say what you really think in a climate where it can't hurt and might help. The worst are filled with passionate intensity, something something rough beast etc.

[ameliaquining]

What's to be gained from talking like this in public as a corporate figure? In politics it helps shore up the support of voters who might not otherwise trust that you'll side with them against the people you're demeaning; there's no corporate analogy to this.

[photonthug]

> What's to be gained from talking like this in public as a corporate figure?

Diving into the game theory of a 4-player setup with executives/investors/customers/workers is tempting here but I'll take a different approach.

People who actually face consequences have trouble understanding how the "it might help, it can't hurt!" corporate strategy can justify almost any kind of madness. Especially when the leaders are morons that somehow have zero ideas, yet almost infinite power. That's how/why Volkswagen was running slave plantations in Brazil as late as 1986, and yet it takes 40 years to even try to slap them on the wrist.[1] A manufacturing company that decided to run FARMS in the amazon?, with slaves??, for a decade??? One could easily ask, what is to be gained by doing crimes against humanity for a sketchy, illegal, and unethical business plan that's not even related to their core competency? Power has it's own logic, but it doesn't look like normal rationality because it has a different kind of relationship with cause-and-effect.

Overall it's just a really good time to re-evaluate whether corporations and leaders deserve our charitable assumptions about their intentions and ethics.

[1] https://reporterbrasil.org.br/2025/05/why-is-volkswagen-accu...

[_cenw]

The visible presence or absence of anything including the words "diversity" "equity" "inclusion" (or "woman" apparently) was and is the same heging.

At least with a politician you can sometimes believe it, whereas capitalism's spine is infinitely flexible.

[polshaw]

It's been happening, it's just one abstraction away. They have demonised unions for decades in US discourse.

[malfist]

Probably depends on the 2028 election

[pixelready]

Fascism is what Capitalism does when it thinks it’s gone too far and is at risk of Socialist revolt.

The Corpos don’t need to go mask off, that’s what they pay the politicians for. Left and right is there to keep people from looking up and down.