[kcexn]

I think this talk speaks to an idea that is true for early stage and small businesses. That is software development is a strategic investment not a tactical one. Maybe I don't need a product database and an API just yet, I could use a spreadsheet. But I choose to do it because software can enable teams to capitalize on opportunities more effectively.

Of course, once software becomes mature there will be tactical decisions in the margins. But greenfield software is usually a strategic decision.