[skybrian]

>But, thanks to my CPO and CEO’s support, I can say that we are building software using product bets. We identified a handful to take to the leadership team earlier this year. They estimated the value, then chose a specific set of bets for us to pursue based on our capacity. It’s definitely elevated our conversation around product strategy, and I can see it getting even better as we gain familiarity with the approach.

> What we haven’t done yet is finish any bets. We just started our first formal bets this year. So I can’t yet tell you how it will turn out.

Sounds good, let's check back in a year!

[julik]

...by the passing of which the name of the game will be to find another vehicle for occluding reality and creating optics. Something to replace "bets" with "shaping" and "appetite", for example.

Connecting effort and outcome is hard as orgs get bigger, and a lot (a LOT) of those strategies have to do with optics and the "sponsors" being "on the wave" at the moment (trusted by owners/board). While it is not realistic to say "we do the work until it works and costs be damned" some tools for this are required, and I would say putting out a "bet horizon" of a year or a quarter is setting up some nice political battles in the future.