[fpgeek]

In my personal opinion, if you're not thinking about an exit strategy, you should be.

In the bigger picture, Apple's top two smartphone competitors build transit directions into their mapping solutions. Apple can't afford to leave transit the exclusive domain of third-party developers indefinitely. To use Joel's phrase you're "picking up nickels in from of a steamroller". You should expect to get Sherlocked eventually.

[Firehed]

Not everything has to be a startup with some grandiose exit strategy. Making a great product and a solid living off of it is perfectly viable, and quite preferable for many people.

But you're right about being aware of what apple may do in the future. I'm not convinced they'll add public transit (back) into their core mapping app though, as you imply. I think apple has made the decision to optimize for drivers, which tends to be the majority especially outside of huge cities.