[7373737373]

This might be a good use case for https://trueskill.org/ since that takes into account what the rating of the other comic was when one is chosen over the other, it also gives an uncertainty value for each rating

[crazygringo]

It shouldn't change the mean though, with enough data.

In gaming, people often play against others closer to their skill, so you have to take that into account.

But with the comics, they're being chosen randomly so there's no bias like that to correct for.

Also people's assessment of the comparison comic is so noisy, knowing its rating probably won't help that much.

Uncertainty is key for deciding on the top ranking, but you can just use the standard formula for that.