[janesvilleseo]

I work for a medical device startup which is located in the Midwest. This is the founders 2nd company in this space, the first one he was able to exit successfully north of +100 million. I came in right after the device got clearance from the FDA. It took 2 years from concept to product in the hands of patiets. This, from what I am told is fast. While te potential is huge, because it is a physical product it does not scale like a traditional saas company we see here on HN. There are a lot of hoops/regulations that have to be jumped through to be successful. The space is hard, but ripe for disruption. However, the biggest challenge we face is the insurance industry. It is changing fast and causing a lot of unknowns. Luckily we are a young company and can pivot fast as needed.