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by Yaina
246 days ago
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I think what we're seeing, and what the article describes, are company leaders across industries reacting to the AI hype by saying "we need AI too!" not because they've identified a specific problem it can solve, but because they want to appear innovative or cut labor costs. Right now, the market values saying you're doing AI more than actually delivering meaningful results. Most leaders don't seem to view AI as a practical tool to improve a process, but as a marketing asset. And let’s be honest: we're not talking about the broad field of machine learning here, but mostly about integrating LLMs in some form. So coming back to the revenue claims: Greenhouse (the job application platform) for example now has a button to improve your interview summary. Is it useful? Maybe. Will it drastically increase revenue? Probably not. Does it raise costs? Yes; because behind the scenes they’re likely paying OpenAI processing fees for each request. This is emblematic of most AI integrations I've seen: minor customer benefits paired with higher operational costs. |
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