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by righthand
252 days ago
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One thing you will be up against is this mind set that TurboTax is saving you money. One way to dismantle this cognitive dissonance is to compliment your user with the option of choice. Even if the choice is obvious positioning yourself this way empowers your target user to make the right one: Freefile helps ensure you keep your entire refund unlike TurboTax and other filing services which takes money from your refund. This tax season the choice is yours. |
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