[bigyabai]

The targeted snark isn't the issue. The issue is that even well-informed techies ignore Apple's metrics until they can read the fine-print. And the average Intel Mac owner probably doesn't even know what "x86" means. The target audience is almost nobody.

[jdiff]

I don't think it's meant to be a marketing point, just an in-joke. Like you said, the target audience is quite small.