[photon137]

There is growth indeed via Apple, Samsung and other licensees. But that's mostly within the purview of Apple, Samsung, Qualcomm etc. ARM doesn't have to scale for that growth - Apple and Samsung do - yet ARM's designs reach millions of us.

As I understand it, the whole reason Valve built Steam was to cut the publisher out of the value chain (who, to be honest, had too much power and added little value for the customer).

Incremental patching and DLCs are (extremely beneficial) side-effects.