[crystaln]

It's definitely better to know what traffic is real for many reasons, however won't clicks just lower the value of a click and conversion numbers, but leave overall conversion the same?

If conversion rate drops 90%, the value of a click should also drop 90% as companies adjust the bids for ads.

I'm sure this isn't always true in practice and it takes time for bids to adjust. I'm just wondering how much impact this actually has.

And on the other side, if ad companies were better at filtering bots, their clicks become more valuable and companies should be willing to pay more.