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by doc_manhat
252 days ago
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No I'm with him it still makes no sense to me. There's a massive assumption that because you fit the profile you'd have heard of the service if there wasn't advertising. A major part of advertising is to find people who like your product. You advertise to let people know about your product and keep it in their minds. Lift over baseline is relevant yes for ROI, but it doesn't imply the service is worthless! |
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