[hdseggbj]

That's like saying why not just live on the dole?

Answer: pride, curiosity, inspiration, creativity, a sense of ownership, integrity, control, vision

I can't believe these concepts are so foreign to so many.

[jklinger410]

Okay, well I'm asking the author why they developed their own analytics tool rather than using an industry standard hoping there's some reason beyond motivational phrases.

Like, asking if there's a real technical reason.

But, go off I guess.