[hermitcrab]

Very true. So you end up on paying for a lot of clicks from existing customers who type your product name into Google and click on the first thing that comes up, which is increasingly an ad.

I used to advertise in Adwords on the name of my products, but I no longer bother.

[bombcar]

The vast majority of people who search product name want product name not knockoff product similar - and so let the competitors buy the name for ads.