Hacker News new | ask | show | jobs
by RossBencina 245 days ago
Apple has been calling themselves a consumer electronics company since at least 2006.
1 comments

"Apple views itself as a software company" - Steve Jobs (2007)

https://www.youtube.com/watch?v=dEeyaAUCyZs

Steve Jobs may have said that, but in 2006 I quite by accident ran into some mid-level Apple people at a guest house breakfast. I expressed my dismay at the poor manufacturing quality of my new Mac Book compared to my previous T-series IBM Think Pads. The Apple people politely explained that Apple was a consumer electronics company[1] and I should not expect business-grade products from Apple.

[1] They used that exact term, and it has stuck with me ever since.