[fodkodrasz]

It helps Apple sell bigger phones: even wider margins and less readable text (it was already borderline unreadable because we had to showcase Retina hyper-resolution, now we can even do that without contrast!) When you buy a 10" phone maybe you'll be able to read an iMessage...

Seriously unsure who thought it might be a good idea and why. Possibly just a diversion from the AI development falling behind schedule and competitors. I really cannot imagine a user cohort falling for this gimmich in large enough percentage to push this, I'd rather think no serious UX A/B testing was done.

Modern design is already pretty bad and usability and readability being almost ignored aspects, but this is the most arrogant step I met recently, despite the ambitious attempt by Posthog website redesign to be the champion in user-hostile UX category.