do you have an example of "overcharging them at every turn"? looking at the Google One [1] vs Apple iCloud [2] pricing it seems pretty similar.
------ Google Apple
5 GB: free free
50 GB: N/A $0.99
100 GB:$1.99 N/A
2 TB: $9.99 $9.99
6 TB: N/A $29.99
[1] https://one.google.com/about/plans?hl=en&g1_landing_page=0
[2] https://support.apple.com/en-us/108047