[ChrisMarshallNY]

[EDIT] I removed an extremely sarcastic comment. It was quite puerile.

I am a bit skeptical that they are "reaching for the best."

Once you start to hire and promote folks with a certain "corporate culture," they start hiring and promoting folks that fit that culture (and driving out ones that don't). I suspect that the problems actually started years ago, and now, those managers are hiring less-than-stellar SWEs, managers, and designers.

The thing about the really good people at Apple, is that they don't need to be subjected to an ugly corporate culture. They'll take their toys and go home (or to other companies), which is pretty much exactly what the less-than-stellar people want. The dichotomy of hiring high-Quality talent, is that they don't need to work for you, so you have to figure out ways to keep them. Often, money isn't the biggest driver. The good ones don't do it [just] for the money, and they'll always be able to make plenty, so, as their manager, you need to figure out what they really want.

[aylmao]

I unironically think staying in Cupertino is hurting them.