You have a friend who is a plumber, and he figures a way to serve customers with money at high price points with an honest service, and you kick him to the curb?
Extreme price points, not honest service. It's all fairly hypothetical. I don 't know exactly where you'd like the discussion to go. In reality things are always more complicated. I just think that it is a generally a good idea to call out people on anti-social behavior. When, where and how to exactly do that differs in every situation.