[treesknees]

I think you’re conflating a few things. Jeeps, as manufactured during World War II, were produced by Ford and Willys. The Jeeps of today, manufactured by Stellantis, carry on the name (and arguably the general shape) but are completely different vehicles.

They “seem” to sell cars? Well, yes. The Wrangler and the Grand Cherokee are consistently near the top of list of most popular SUVs, year after year.

[nostrademons]

The point of buying the brand is to conflate reputations.

[Incipient]

It's slightly different here. They did seem to have bought a lot of the manufacturing - or at least they're still manufactured in the US? Maybe ex Chrysler factories?

China buying the MG brand was entirely just for reputation - no connection at all.