[zoeysmithe]

Honestly, Jony Ive/Steve Jobs minimalism is as much as a bust as it is a boon. It sort of becomes this unquestionable corporate religion and corporate terror.

Imagine being able to speak this truth to power at Apple. I imagine its just easier to let everyone do the weird minimalist thing, make confusing names like this, and let support handle the angry and confused phone calls. The C-suite keeps the "Of course we kept true to Steven's vision," PR thing, but imho, the product suffers.

I really would love it if Apple went more towards the middle, at least on naming products. What Macbook do you have? Who knows! Even putting the model number on it seems like an affront to this aesthetic and people have to literally either squint or zoom in using their phone's camera to be able to read the tiny text printed on these devices.

It sometimes feels like Apple went from minimalism inspired industry leader to a weird cargo cult-esque over-correction.