[alpeb]

Great advice but gotta be careful this is really only applicable to freelancing/consulting as an individual. Building a self-sustained company is a very different beast. There certainly are scenarios where you're well enough positioned to set the price you want (Barney's), but if you're not targeting a very specific niche prices are already set for you (for example .99 in the Apple store and zero in Google play) and it all comes down on having a great novel and well presented product with tremendous operations efficiency and low cost. Unless you're running on VC free money of course :)