[JumpCrisscross]

> this trap

It’s a tough lesson every entrepreneur must learn.

And lest a non-technical type think they’re safe, it also manifests in perfectionism around document formatting, logos, product names, incorporation documents, strategic orthodoxy, et cetera.

[arresin]

How do I break out of this mindset????

[JumpCrisscross]

> How do I break out of this mindset?

To the extent there is a single mindset, it’s in execution orientation more than the various deficiencies that interrupt it.

That said, the most common forms are procrastination and perfectionism. The former results in mis-prioritization, e.g. fucking with the font in your incorporation docs instead of making sales calls. The latter in task obsession, e.g. fucking with the wording in a sales message.

My demon was the former, so I can speak to it directly: pick up hobbies that force you to prioritize on the fly. For me, that’s been backcountry skiing, diving and flying. Except, of course, those are hobbies I picked up after my startup. The real answer is to find a co-founder (and/or team) who balances your patience setting.

[arresin]

Yes I really need someone to say “you’re still saving that yak? What the hell are you doing, I’ve lined up x customers already”. Like a non-technical partner who is good at sales and promotion. Absolutely no idea how to meet someone like that though.

[disgruntledphd2]

> Absolutely no idea how to meet someone like that though.

The traditional way is to work with your sales team and pay attention to them in your previous roles.