[zerostar07]

There's two sides to this relationship: the media know apple sells as well, so they do their best to keep them prominent.

That said, the iMania can go too far at times: Today on the BBC news website (even right now), first item is "19 people killed in pakistan protests", 2nd item "Apple says map app will improve". I understand that first world problems have their share, but we 're talking about a very small part of the population that will actually care about either maps issues or the people who are affected by them.