The reason Plan 9 died a swift death was that, unlike Unix –
which hardware manufacturers could license for a song and adapt to their own hardware (and be guaranteed compatibility with lots of Unix software) – Bell Labs tried to sell Plan 9, as commercial software, for $350 a box.
Version 1 was never licensed to anyone. Version 2 was only licensed to universities for an undiscolsed price. Version 3 was sold as a book, I think this is the version you are referring to. However note that this version contained a license that only allowed non commercial uses of the source code. It also came with no support, no community and no planned updates (the project was shelved half a year later in favor of inferno)
More than the price tag the problem is that plan 9 wasn't really released until 2004.
Had UNIX also been something like other OSes price points, instead of a song as you say, it would never even taken off, it was more about the openess and being crazy cheap than the alternatives, than anything else.
More than the price tag the problem is that plan 9 wasn't really released until 2004.