[jowea]

It's called banner blindness. The brain ends up trained to do the adblocking itself.

[illiac786]

No, the brain doesn’t Adblock, that’s the misconception. It gets used to ads to a point where it is not registered _consciously_ anymore. But the ad works subconsciously very well, armies of marketing people studied this.

[randomNumber7]

Brainblock should be the name.

[xnx]

Mindshield