[ryanholiday]

It's not hate. If I ran Apple, I'd be doing the same thing. But JOURNALISTS are not supposed to carry water for business--let alone a multi-billion dollar corporation that could more than afford to get these messages out another way. What is Apple announcing at these events? New products they are selling. That's "news" under only the saddest of definitions.*

There are some great books written about this, namely Daniel Boorstin's The Image http://en.wikipedia.org/wiki/Media_event