[omgsean]

They should just license it. I think all the people who are saying it's analogous to the Apple/Samsung debacle are reaching though. No one is going to walk into a store with the intent of buying a Mondaine watch and leave with an iPhone instead.

[nathan_long]

No, but it's very likely that would-be customers will now look at Mondaine watches and say "how cheap; they just copied the iPhone!"