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by longarm
5012 days ago
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And the iPhone is a bigger business than ALL of Microsoft's offerings combined Per Vanity Fair: "Exhibit A: today the iPhone brings in more revenue than the entirety of Microsoft. No, really. One Apple product, something that didn’t exist five years ago, has higher sales than everything Microsoft has to offer. More than Windows, Office, Xbox, Bing, Windows Phone, and every other product that Microsoft has created since 1975. In the quarter ended March 31, 2012, iPhone had sales of $22.7 billion; Microsoft Corporation, $17.4 billion." http://www.vanityfair.com/business/2012/08/microsoft-lost-mo... |
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Looking at data from 2007, it seems like Apple was spending a third what Microsoft was on marketing, and had half the revenue; arguably then, Apple was spending 33% less than Microsoft on advertising per revenue, not really "a fraction".
However, you seem to be correct about now: I pulled some 10Q's from this year, and it seems Microsoft is spending $3.4b/Q for $17b/Q in sales ($6b/Q profit) while Apple is spending Apple is spending peanuts (although I honestly couldn't find the data I needed to verify this from the 10Q) for about $35b/Q in sales ($9b/Q profit).
While looking into that further (as I was especially bothered that I couldn't find the exact advertising numbers), I then came across this article, which looks at yearly data and comes to the same conclusion.
http://www.forbes.com/sites/ycharts/2012/08/02/who-spends-mo...