[bdunn]

I'm putting together a fun little video this weekend where I'll be reading aloud (and toasting to) emails from people who have read my book (http://doubleyourfreelancingrate.com) and are now charging more.

The dozen or so responses that make up this upcoming video and the corresponding shifts in worldview are directly inline with everything Patrick and Ramit have to say in this interview. Here are my takeaways from these testimonials:

* Most people price themselves in the same way commodity markets price corn, oil, and hogs.

* Fear keeps us from breaking away from market/cost-plus pricing to a pricing strategy that's focused on the value we deliver to our customers.

* When you focus on why people hire us (to increase revenue or cut costs) and approach everything with that end goal in mind, you can dramatically increase the value you produce and the cost for that value. Commodity pricing is thinking "I write Ruby for my clients" or "I setup Wordpress sites". Pricing based on the value you deliver is "I help businesses increase profits by minimizing the amount of clicks the sales team needs to make in order to process a new transaction."