[rrrrrrrrrrrryan]

It actually was beginning to work. Corners of the internet where people discuss clothing and fashion trends were starting to buzz about JC Penny randomly starting to have trendier higher quality stuff for reasonable prices, etc.

I think they would've needed a another year or two of runway though to turn the ship around and court an entirely new (non-overlapping) customer base, and the investors simply weren't willing to give them that much time.