[gus_massa]

Not that I think it's a good idea, but ...

You go to Google, type "refrigerator" and you get two buttons

* Please show me only adds, sorted by how much they paid to Larry and Sergey

* Please show me only somewhat organic results, sorted by relevance or whatever, and discount me $1 to pay for the servers and crawers.

[dietr1ch]

Yeah, but serving that doesn't cost that much and dropping the advertisement platform would drop it further (and let engineers fix search instead of shaving milliseconds from ad bidding)