| Also things like Superbowl advertising that some people actually want to see. But to enumerate some things distinguishing those from more offensive ads: * You put effort into making that content engaging and interesting for the audience * The advertising is at least vaguely relevant to the content around it. * Someone can opt out of seeing your social media posts, or watching an influencer, or watching the Superbowl. People are annoyed when this is violated, e.g. by coordinated campaigns across many influencers. * These ads aren't as violently intrusive, with massive volume and color changes or full screen popups. * These ads are (perceived as) more privacy-respecting than say, Google ads. * These ads don't displace better content like a billboard does. In short, they're a more respectful transaction that people have control over. |