[ReptileMan]

How will it protect farmers? This won't change consumer habits one bit.

[bzzzt]

Why not? Consumers are more likely to give vegetarian products a chance when they are 'drop in' replacements. A 'vegetarian burger' instead of a 'burger' would sell better than a 'plant based patty'.

[saubeidl]

But plants also come from farms...

[bzzzt]

Cattle is more profitable.