The problem is that on the packaging Burger will be written with huge letters and then vegan is metioned somewhere in a corner. I bought cheese that was not cheese :)) Imagine my disappointment.
In your example it says “with soy protein” which seems to imply that soy protein is used in conjunction with the chicken type. And the text is smaller so it makes it seem like maybe they augment a smaller portion with soy, like ethanol used in E10 benzin.
Granted, it is rather obvious in Germany as you said because those foods are most typically purchased from a section dedicated to them and not mixed with others.
But the point I’m making is that even your example image was not clear.
> In your example it says “with soy protein” which seems to imply that soy protein is used in conjunction with the chicken type. And the text is smaller so it makes it seem like maybe they augment a smaller portion with soy, like ethanol used in E10 benzin.
Example: https://www.ruegenwalder.de/website/produkte/vegan/2491/imag...
Vegan cheese packaging:
https://verbund.edeka/verbund/presse/eigenmarken-portal/my-v...
https://www.verbraucherzentrale-bremen.de/sites/default/file...
Plus, usually dedicated/labelled sections and optical separation in the supermarket:
https://www.deutschlandistvegan.de/wp-content/uploads/2015/0...
https://preview.redd.it/k%C3%B6nnen-wir-das-vegane-angebot-v...