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by rsynnott 249 days ago
> The Global Anti-Aging Products Market size is [worth] USD 47.4 Billion in 2023

That would work out to the average woman spending about $9 on it a year. So one might still question the 'most women' claim, unless these products are considerably cheaper than I'm imagining :)

I strongly suspect that the real story is "a small minority of women and an even smaller minority of men spend quite a lot on these things, the remainder of the population doesn't use them at all."