[Alexandervn]

It's not about being "ugly" and needing help to become "beautiful". It's what you are trying to tell people.

Partly, it's a good thing if these sites look a bit amateurish, because they should look grassroots. It should look like: wow, I can join this. It should look authentic.

A nice example of this is www.drupal.org (where you can join) versus www.drupal.com (where you should "buy").

The new Git website is very nice. But is also a very mature project. It doesn't need help from thousands of people. It needs a lot of consumers and maybe some brilliant minds to share their ideas.

What the Go website tells: this is a very young project (not even a logo), we have some backing from Google (hence the name and the colours), we have something good (by calling it "easy" and "reliable"), but we could need your help (by still calling it "The Project") and you might want to try (look you can even try it top-left on our homepage) this if you are curious and want to have fun (see our goofy, eye-rolling, mascot).