[gtirloni]

It's a curse we also inherited in Brazil. Companies can't have any marketing mentioning their competitors or they face lawsuits.

[SoftTalker]

In the USA it used to be very rare for companies to directly mention competitors in ads. Products would be compared to "Brand X" or some other genericized name instead.

I think it still is somwhat rare. Why even let a potential customer know that a competitor exists?

[gtirloni]

It's usually some new entrant taking on an old brand so they aren't really helping that brand's awareness.