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by ToucanLoucan
261 days ago
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Respectfully you're looking at the wrong wing of the (old?) industry. Radio plays have never been a substantial revenue source, they have a lot more in common with streaming in that way, and in fact, many labels would use paid radio placement basically as a form of advertising. The tradeoff being, for the consumer, that the radio didn't play whatever they wanted; it played what was scheduled, with an occasional request from a lucky listener. What streaming has cannibalized is album sales, which is the problematic aspect. The fixed price-per-month to access a vast library of music is a killer value prospect for the consumer, which is why Spotify et al have succeeded as they have. However, again, it's bad for the artists; they don't make shit. And I mean, think about the economics there and it'll become evident why: previously to access between 10 and 20 songs depending on the album costed you about $10-15, one time purchase, but it was yours for the life of the media. Now you're paying (if you're paying) about $15-20 per month to access all of the music ever. And yeah there's less cost, no printed CDs, no shipping, no retail markup, but come on, if you have 4 CDs in your spotify library and are on the most expensive family plan, which IIRC is about $30/month, you're already ahead by 50%. That doesn't bode well for the artist's revenue split. |
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Looking only at CDs ca. 2005, which sold at about $15 each, an album that went platinum (1 million sales) would gross $15 million in retail, probably $10 million in wholesale, leaving about $1-3 million for the artist depending on contract terms. Estimates seem to put Spotify compensation at $3000 paid to the artist per million plays. So, you'd need somewhere between 333 million and 1 billion plays to get comparable revenue to a platinum album.
"Blinding Lights" by The Weeknd is currently the most-streamed song on Spotify at 5 billion plays [1]. That's roughly equivalent to a 5-15x platinum album from a single song and streaming platform alone; the record for most platinum album seems to be 34x platinum for Michael Jackson's Thriller [2], which had 7 songs that all were hits to some degree or another. Michael Jackson did a lot besides just record the songs; he also put out elaborate music videos and went on showy tours. All told, there are more than 100 songs with more than 1 billion plays on Spotify (in fact, the 100th is still above 2.4 billion plays).
So, I think, the situation has not really gotten worse.
[1]: https://en.wikipedia.org/wiki/List_of_Spotify_streaming_reco...
[2]: https://en.wikipedia.org/wiki/Thriller_(album)