[aleph_minus_one]

> This is the exact reason why they bought Arduino... So now startups have a way to buy say 1,000 devices for prototyping. Qualcomm gets used to supporting smaller developers/startups/tinkerers

For this, Qualcomm does not have to buy Arduino for a big amount of money: Qualcomm could simply offer this option on their own and save the acquisition cost.

Addendum: For the acquisition cost, Qualcomm could do a lot of marketing of their offering towards makers.

[LeifCarrotson]

> Qualcomm could simply offer this option on their own and save the acquisition cost.

No they can't. That's like suggesting "the aircraft carrier could simply turn around." The cheap and simple way for a multi-billion-dollar secretive semiconductor manufacturing behemoth that doesn't know how to write a contract for less than a million dollars or to publish documents for the public is not to just change that. It's to write a contract for millions of dollars to buy someone else that can already do that.

[mrguyorama]

https://www.reddit.com/r/WarshipPorn/comments/140oahc/japane...

You picked an unfortunate analogy.

More importantly, if Qualcomm management is just unable to do this, why would they suddenly be able to do this with a different brand under their umbrella?

[warmwaffles]

> the aircraft carrier could simply turn around.

Pretty sure it can turn 180 degrees fairly quickly.

[ndnsnddn]

What a strange analogy O_o aircraft carriers (and all warships for that manner) well known for being exceptionally nimble for such huge craft

Evasive maneuvers are a thing

[dimatura]

Seems like a corporate version of the "buy vs build" question. If it's true that the goal is to become more approachable to students and hobbyists (which personally I think would be a good idea) - then Qualcomm must've evaluated both options and decided "buy".