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by more_corn
252 days ago
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Eric Schmidt didn’t present as a creepy weirdo.
He also didn’t make the company a reflection of himself. That kept the glasshole backlash compartmentalized. Strange things happen when a leader merges the company brand and with his personal brand. It can strengthen the company brand (in the case of a plucky can-do technologist) but the company brand starts to get colored by the personality of the person (in the case of a person who goes off the deep end and starts saying weird and inflammatory stuff). |
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