[somenameforme]

The reason they don't meaningfully enforce their copyright on consumer PCs is precisely because they do care about their market share. If you buy a computer with Windows (or get it installed) in what I suspect is the overwhelming majority of the world, it's an 'illegitimate' copy and it works 100% fine, including operating with Microsoft's servers.

As you mentioned, they could trivially stop this if they wanted to, but they don't. Because if this were not possible, there'd be billions of more PCs out there running instead what would most likely be Linux. Enabling people to use Windows without paying is a key component of their strategy of maintaining market dominance, especially on a global level.

[keyringlight]

I think the biggest 'threat' to windows for general users has been mobile, besides that it seems like it's mostly running on momentum from the ecosystem of decades ago. The challenge is that most migrations for established users of any system take effort, and right now the effort of running activation/account requirement bypasses is low effort compared to changing to and learning a new OS.

The way of framing it which works for me is that there doesn't seem to be much reason to move to windows, if you were starting computing with a blank slate and could pick anything, why would someone want to pick windows? Most people need a mobile anyway which serves a lot of consumer needs. Gaming is a big one if you're not happy with mobile/console, but there's the wine/proton on linux route although there's a subset that won't work or has compatibility issues (from minor paper-cuts to major). And then there's those that need specific windows-only software with no alternative elsewhere.

[baq]

Also note this strategy is in its fourth (or fifth?) decade and is also very successfully deployed by adobe et al. It’s also why Linux won on the headless server, though why FreeBSD didn’t I’m not sure; GPL marketing at the right time, perhaps.

[overfeed]

> though why FreeBSD didn’t I’m not sure

The same reason why Ubuntu won the server market (for a while): by capturing the home-desktop/laptop market first, and then worming its way to employer environments by way of familiarity. Linux had broader driver coverage for consumer hardware; there was a time when running *BSD on fragmented consumer hardware was a crapshot.

[Gud]

Linux was already dominant long before Ubuntu.

the answer is because of the AT&T lawsuit against university of California in the 90s that dragged and tainted the BSD code base.

[overfeed]

I said Linux won for the same reason as Ubuntu (winning the distro wars), I did not say Linux won because of Ubuntu. Ubuntu:Linux Distros::Linux:server OSes

[newswangerd]

The funny thing is that I would be totally willing to pay for a license if in exchange for no ads and no needing a Microsoft account.

[breakingcups]

You can! Windows 11 Enterprise.

[Krssst]

Where can a license be bought? When I tried on a legitimate site I got denied for not being a company.