[d4mi3n]

I’m just worried they we’ll go from very obvious advertising to advertising that’s a lot harder to spot.

I can block adds on a search engine. I cannot prevent an LMM from having hidden biases about what the best brand of vodka or car is.

[helloguillecl]

I agree. But Google has gone in that direction long ago: ads are now harder to distinguish from genuine search results. In many cases, the organic results are buried so deep that they don’t even appear in the first visible section of the page anymore.

[somuchdata]

Google could also have allowed invisible pay-for-placement without marking it as an ad. Presumably they didn't do that because undermining the perceived trustworthiness of their search results would have been a net loss. I wonder if chat will go in that same direction or not.

[jerojero]

Pretty sure it's illegal to present advertisement and not label it as such in some form.

But as with everything, as new technologies emerge, you can devise legal loopholes that don't totally apply to you and probably need regulation before it's decided that "yeah, actually, that does apply to me".